Meet the Leadership Team
Frith Gibbons
Founder | Chief Executive Officer
Frith's background in law, education and psychology gives her a broad understanding of business, regulation and the day-to-day running of a professional practice. As the owner and principal of a boutique law firm, she knows first-hand the environment legal practices work in. At AML Evaluators, she brings that perspective to independent evaluation under Australia's AML/CTF framework, giving clear, objective assessments of whether a business's AML/CTF program suits its circumstances and is working as intended.
Frith is also a member of STEP (Global), an international organisation focused on trusts, estates and cross-border matters. Through her involvement with STEP, she maintains knowledge of developments in Australian and international anti-money laundering, regulatory compliance and trust-related issues.
Eric Seery
Operations Manager
Eric brings extensive experience in compliance, regulation and government operations within Western Australia, with a particular focus on regulatory requirements and compliance considerations across legal and property-related transactions.
Throughout his career, Eric has worked within legal and regulatory environments involving companies, property transactions and the identification of domestic and international directors. This experience has provided him with a strong understanding of regulatory obligations, due diligence and the importance of effective compliance processes.
As Operations Manager at AML Evaluators, Eric applies this regulatory and compliance experience to support AML/CTF evaluations and advisory services, helping reporting entities understand their obligations, identify compliance gaps and strengthen their AML/CTF frameworks.
Emma Creed
Business Development Manager
With an extensive background in the legal sector, Emma brings a highly practical, compliance-focused approach to her role as Business Development Manager at AML Evaluators. Currently serving as a Practice Manager for a boutique law firm, and drawing on a long-standing career as a paralegal, she has firsthand insight into the operational and procedural frameworks essential for legal practices preparing for Australia’s Tranche 2 AML/CTF reforms.
In addition to her legal background, Emma holds an investigator’s license. This dual perspective allows her to approach the market with a rare commercial edge—combining a solid grasp of anti-money laundering (AML) regulatory requirements with an analytical understanding of where law firms face practical operational hurdles under the new Tranche 2 regime.
Outside of connecting firms with tailored AML solutions, Emma keeps life busy and active. When she isn't spending quality time with family or being ordered around by her French Bulldog, you’ll likely find her out at the local skate parks, keeping up with her kids. She brings that same high-energy, down-to-earth dedication to helping AML Evaluators' clients navigate their compliance journey without the headache.